by Julio LEITE July 7, 2022

Country focus: Markem-Imaje Brazil

Markem-Imaje Brazil comprises a thriving team of around 100 people in a wide variety of roles. Our local experts work across sales, product, supply chain management, human resources, and finance. Alongside our in-house colleagues we have built a fantastic partner network of seven local distributors, strategically located throughout the country. This proximity generates tremendous support for our customers and solidifies our reputation in the market place.

Country focus: Brazil

Our offering is grounded in Markem-Imaje’s depth of experience in technologies such as continuous inkjet (CIJ), laser, thermal transfer, DoD and Print & Apply. More recently we have built on our expertise through the acquisitions of Systech, Blue Bite and Solaris. This has created a powerful combination of marking and coding systems, together with software, services and consumables. We now truly offer the industry’s most comprehensive range of marking and coding systems.

Perhaps even more importantly they make us unique as we are the only provider in Brazil who can offer an end-to-end range of intelligent solutions, from the point of manufacturing to the consumers’ hands!

As you would expect, given our tailored route to market and the flexibility of our product portfolio, we appeal to a wide variety of brands. These range from multi-nationals to small businesses in every sector you can imagine – from food and beverage to pharmaceutical and personal care brands.  We also have a significant presence in the extrusion, auto-parts and original equipment manufacturer (OEM) markets. 

Our team of highly skilled specialists work together with our customer service team to put our technologies to work, so that these customers can extract the maximum value from our technology. 

Like every country, Brazil has its challenges. Alongside complex regulation and pressure on margins, counterfeiting is becoming a real threat to brand owners. We are seeing fake products in unusual categories such as powder detergents and even sausages! 

When it comes to helping brands combat counterfeiting, Markem-Imaje has a fundamental role to play. Our Systech Unisecure solution can be the game-changer in this field. We are working on important projects that will amplify our presence and exposure in the market place. We are building a Systech laboratory located in Itupeva right next to our supply chain location. This state-of-the-art facility will let our customer to see “in loco” what we can do. 

The Markem-Imaje business in Brazil is very dynamic and no day is like another.  Collaboration is at the heart of how we operate and we take pride in the flexibility of our portfolio, which allows us to work together with our customers to find the perfect solution for their brand.  We have loyal customers, great partners and a high-performance team of dedicated people who love what they do. I couldn’t feel happier to be part of it!
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